For suppliers, particularly SMEs, Giant offers development programmes to help them improve production processes and marketing knowledge. Since 2005 Giant has been actively providing technical assistance and marketing support to Malaysian SMEs through various Government agencies and industry associations. One such programme is the five-year collaboration with the Persatuan Pengilang Industri & Perkhidmatan Bumiputera Malaysia (PPIPBM) to help its members.
Supporting Malaysian SMEs and helping them grow into world class SMEs is one of Giant's priorities as a responsible corporate citizen. Towards this end, Giant organizes special trade missions for Malaysian SMEs through its sister companies in Hong Kong, Singapore and in Indonesia.
To date, Giant has lent a helping hand to at least 216 SMEs, most of which are involved in food production and services related to retailing. Some have been contracted to produce Giant's house brand items.
On another collaboration, Giant and Majlis Amanah Rakyat (MARA) have teamed up in a special campaign themed "Citarasa Malaysia Untuk Dunia" or Malaysian Flavours for the World. Here, a wide range of SME manufactured food items were promoted at all Giant hypermarkets with the objective to support SME product development into world class standards.
In recognition to SMEs who have contributed to Giant's business and overall operations, 10 SMEs received Giant's Outstanding Bumiputera Entrepreneurs' Award, 2009. The Award, the first of its kind in the retailing industry, became a motivating factor for trade and non-trade business partners of Giant to continue to improve their product range and services.