For smart price conscious consumers the Giant brand provides a broad range of every day items. The Giant brand offers consumers consistent quality and is the best value for money on the shelf. Most products are sourced and developed locally in view of Malaysia's abundance in raw material and manufacturing facilities.

The Giant brand features distinctive yellow and green packaging that is instantly recognisable and communicates practicality and dependability. Every product is backed by a quality guarantee and is always priced competitively in the category. All Giant Brand products are available in all Giant hypermarkets and supermarkets.